St Giles partner with Arsenal and Adidas to keep young people safe

St Giles partner with Arsenal and Adidas to keep young people safe

St Giles Trust are delighted to be partnering with Arsenal FC and Adidas once again in the No More Red initiative.  The annual partnership between the club and charity partners aims to promote community safety and highlight the issue of youth violence.  

No More Red sees the premier league team adopting white shirts over the traditional red strip in a marked contrast their usual kit colours.  The white kit was worn at their home game against Liverpool in the FA cup yesterday (7 January) and will be worn again at next week’s women’s game against Watford on 14 January. 

Previously, the kit has never been put on sale. This year, a new bespoke community No More Red shirt will be available to purchase at Arsenal stores on 29 January and the proceeds will be shared amongst all seven No More Red charity partners.

Last year, there were 21 teenage homicides in London (ONS).  St Giles Trust works across the UK providing services which provide direct support for children and young people involved in youth violence and criminal exploitation whilst also providing preventative work in schools and other educational settings.  

Last financial year (22/23), over 95,300 children and young people were reached through our schools-based work and 385 were helped to either exit or reduce their involvement in county line activity.   

St Giles Trust Chief Executive Tracey Burley said:  

“I’m thrilled that St Giles Trust is part of this important, iconic initiative and would like to thank Arsenal and Adidas for working with the local community to support young people in staying safe and realising a positive future.” 

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